About Threadmark

Built by people who know the Red Sea inside out

Two decades of friendship, a shared love for the Red Sea and its cities, and the combined expertise to serve its businesses the way they deserve

Our story

Twenty years of friendship, one shared mission

Threadmark was born out of a simple observation, the hotels, dive centres and surf schools of the Red Sea were underserved when it came to quality branded apparel. These businesses were spending too much time chasing suppliers who didn't understand their world, dealing with inconsistent quality and complicated ordering processes that distracted them from what they do best.

Michael and Mohamed have been friends for over 20 years. When Michael moved to the Red Sea 15 years ago, immersing himself in the local apparel manufacturing industry, and Mohamed built two decades of expertise in sales, marketing and product management across multiple markets, the foundation for Threadmark was quietly being laid.

Our love for the Red Sea and its cities runs deep. We understand what it means to run a watersports centre in Dahab or manage a luxury hotel in Sharm, because we live it. That understanding is what drives everything we do at Threadmark: hassle-free transactions, retail-ready pricing, and products good enough to represent the quality of the businesses we serve.

Michael Wagdy

Co-founder — Apparel Manufacturing & Operations

15 years in the apparel manufacturing industry, based in the Red Sea. Michael brings deep knowledge of sourcing, production and quality — and an intimate understanding of the market we serve from living at its heart.

Mohamed Ateya

Co-founder — Sales, Marketing & Product

20 years of experience across sales, marketing and product management in multiple industries and markets. Mohamed ensures every client relationship is smooth, every product is right for the market, and every order maximises our partners' profitability.

15+

Years in the Red Sea apparel industry

20+

Years of sales & marketing expertise

2

Industries served — watersports & hospitality

24h

Quote turnaround — every time

100%

Custom branded — every product, every order, your logo done right

  • 🏗️ Uncompromising durability

    Every product we source is engineered for commercial use, built to withstand the demands of daily hotel operations or the harsh conditions of the Red Sea. Your clients will still be using these long after the season ends.

  • 💰 Profit-focused pricing

    We structure our pricing specifically around your margins. Whether you're selling at your dive shop or kitting out a hotel team, our B2B price points are designed to make the numbers work for your business.

  • 🤝 Hassle-free from start to finish

    Retail and apparel aren't your core business, and they don't need to be. We handle everything from logo setup to quality checks to delivery, so you can focus entirely on running your operation.

Work with us

Let's build something great for your business

Whether you run a dive centre in Dahab or a luxury hotel in Sharm, we'd love to hear from you and show you what Threadmark can do